Rook GTM

One tool.
Email and WhatsApp.
Done in a day.

Add a product by URL. Bring leads in by paste or CSV. Build a sequence with delays. Watch replies land in one inbox. The whole nurture loop. One workspace.

app.rookhq.com/w/acme/inbox
All channels7d428 messages
Ava Patel+91 98765 43210

I cannot find the integration page

replied

just now

Mia Sunmia@kite.io

One concrete example

Acme set this up in 9 minutes.

read

14m ago

Ren Yamamoto

Hey Ren, did the slides land?

delivered

22m ago

Bo Linbo@northwind.dev

Last note from me

If now is not the right time.

delivered

1h ago

Diego Torresdiego@nimbus.co

Quick intro about Hloframe

Hi Diego, wanted to share Hloframe.

failed

2h ago

Most tools shout. Yours should listen, then nudge at the right local hour, then stop the moment someone replies.

The whole loop

Four pages. Whole product.

Each page does one job. Together they replace a four-tool stack.

Products

Paste a URL, get a product entity with logo, copy and metadata. Choose a category.

Leads

Add by paste or CSV. Phones normalised to E.164. Duplicates flagged.

Campaigns

Multi-step sequences across Email and WhatsApp with delays in hours.

Inbox

Sent, delivered, read, replied. Live. Reply on either channel stops the sequence.

Step one

A URL becomes a product.

The scraper is built in-house. SSRF guarded. Apple-touch-icon, JSON-LD, OG tags, theme color, social links, all captured.

Product scraping

One paste. Logo, copy, OG image, theme color.

The scraper resolves the URL, validates the IP is public, fetches the HTML, parses it. You get back a Product entity ready for nurturing.

See product scraping

Hloframe

hloframe.com

SaaS · Design

1,284 leads3 campaigns

Northwind Cal

northwindcal.app

SaaS · Productivity

612 leads2 campaigns

Acme Books

acmebooks.io

Fintech · Banking

2,138 leads5 campaigns

Step two

Leads, scoped per product.

Bulk add 5,000 in one paste. Phones normalised to E.164 via libphonenumber.

Bulk lead import

Paste a list. Drop a file. Done.

Headers auto-detected. Duplicates skipped with reasons. Bad rows reported per-row, not silently lost.

See bulk import

app.rookhq.com/w/acme/leads · Add lead

Paste list

name,email,phone,company,job title
Ava Patel,ava@acme.com,+14155551234,Acme,Head of Growth
Mia Sun,mia@kite.io,+919876543210,Kite,VP Sales
Bo Lin,,+447700900123,Northwind,Founder
3 detected · ready to import

Step three

Build a sequence the way you write a sentence.

Steps, delays, channels. No flowcharts. The campaigns you actually finish are the simple ones.
Step 1 Day 0

Quick intro about Hloframe

Hi Ava, wanted to share Hloframe. Worth a 10-minute look?

Step 2 Day 2 · 10:00 lead time

Hey Ava, just nudging on the email I sent. Any questions?

Step 3 Day 5

One concrete example

Northwind set this up in 9 minutes. Same path is open for you.

Step four

Watch the funnel fill.

Provider webhooks land at our doorstep, signed and idempotent. The Inbox flips Sent into Delivered, Delivered into Read, and Read into Replied without you refreshing.

See the inbox

Last 7 days · all channels

Sent1,428
Delivered1,372
Read904
Replied297
Failed18

In your workspace

Live pulse, every morning.

6

Products

4,318

Leads

9

Active campaigns

312

Sent today

Compliance, by default

STOP works. RFC 8058 unsubscribe works. The audit log works.

Built in

The unsubscribe link nobody forgets to add.

Every email carries a one-click List-Unsubscribe header (RFC 8058) plus a body link signed per lead. Inbound STOP, UNSUBSCRIBE or OPT OUT on WhatsApp flips the lead the same minute.

Every change recorded in the audit log with actor, IP and user agent.

WhenActionTargetActor
14:02:11integration_connectedWATI · Hloframeava@
13:48:22campaign_pausedSpring outreachava@
13:21:09lead_erasedlead_8a7f4a (GDPR)ava@
11:14:55workspace_settings_updatedsending-policyava@

Rook Intelligence

Meet Siara, your Growth Partner.

Right rail companion

Ask her to add a product. Or build a sequence. She points to the right page.

Siara lives in the right rail of every page. She knows your products, your leads and your sending policy. Tap a starter prompt or just type.

Meet Siara

Siara Novak

Growth Partner

Add a product by link
Bulk add 50 leads
Draft a 3-step nurture sequence

Bring your own provider

Your domain. Your reputation.

Gmail / Outlook / SMTP

App password. Generic SMTP works too. We never use a shared subdomain.

WATI / Gupshup / Twilio

Generic provider interface. WATI in 30 seconds. Adding a new adapter is one file.

Webhooks signed

Twilio HMAC verified. Per-integration secret on every endpoint. Idempotency dedupe built in.

Old vs new

The way most teams do this today.

Without Rook GTM

  • A spreadsheet of leads, no product scoping.
  • Cold email tool A, follow-up tool B, neither talking.
  • Forgot the unsubscribe link in the body. Again.
  • Replies in three inboxes. Half ignored.

With Rook GTM

  • One workspace per product. Lead status visible at a glance.
  • Email + WhatsApp in one sequence. One delay model. One stop signal.
  • List-Unsubscribe header injected automatically (RFC 8058).
  • Inbox + lead timeline + audit log, all in the same workspace.

Quiet by default

Never at 3am. Never on Sunday.

Per-workspace timezone, hours, day mask, daily cap. The dispatcher honours them in the lead local time zone.
Quiet hours09:00 to 18:00 lead local
Allowed days
SMTWTFS
Daily cap120 per day

Run the whole nurture loop in one workspace.

Free until you outgrow it. Bring your own sender. No surprises in the bill.