Free trial conversion
14 days.
Six nudges.
Real revenue.
The trial timer is the most engaged window your customer will ever spend with you. Spend it well.
14
Days to convert
+47%
Trial → paid lift
6
Touches per trial
Always
Stop on reply
Trials don't expire. Patience does. Show up six times, in the right channel, and most teams convert who would have churned silently.
The trial timeline
Two weeks, narrated.
Day 0
Trial starts
Send the welcome email. Day-zero engagement sets the tone.
Day 2
First win
Email a one-step path that ends in a real result.
Day 5
WhatsApp nudge
A friendly check-in in the lead local morning.
Day 9
Case study
A real customer who set it up in 9 minutes.
Day 12
Booking link
Calendar link for a 15-minute setup call.
Day 14
Trial ends
Final email with a clear way to upgrade.
Day 12 is the moment
The booking link nudge.
Concrete CTA
Calendar link beats 'reply if interested' every time.
By day 12 your trialist has either fallen in love or fallen behind. Both groups respond to one thing: a 15-minute call with a calendar link, scheduled in their local morning.
Sequence stops the moment they reply or book.
Quick 15 minutes?
Hi Ava, Two days left on your trial. Want to grab 15 minutes so I can answer anything you are stuck on? My calendar: hloframe.com/cal/avr No pressure either way.
When the timer ends
The graceful end.
Trial start
Apr 13, 9:14am
Last activity
Apr 24, 2:01pm
Status
REPLIED · likely paid
Touches sent
6 (5 email · 1 WhatsApp)
Replies
2
Paid conversion
Yes · Apr 26
Make the most of every trial.
A six-touch flow takes about 20 minutes to build. Most teams see lift in week one.