Email sequences

Five steps.
Three replies.
One paid customer.

Build a sequence the way you would write to a friend. Tokens fill in the personal details. Delays do the patient work. The unsubscribe link does the right thing.

Build your first sequence See the builder
app.rookhq.com/w/acme/campaigns/spring-leads
Step 1 Day 0

Quick intro about Hloframe

Hi Ava, wanted to share Hloframe. Worth a 10-minute look?

Step 2 Day 3

One concrete example

Acme set this up in 9 minutes. Here is exactly what they did.

Step 3 Day 7

Last note from me

If now is not the right time, I will move you to our quarterly check-in list.

Personal at scale

Tokens that read like you wrote them.

Use any field on the lead, on the product, or computed on send.
{{firstName}}

First word of the lead name.

{{company}}

Company supplied at create or import.

{{product.name}}

The product the lead belongs to.

{{product.url}}

Direct link to the product page.

Your domain. Your reputation. Your unsubscribe link. Your sequence still gets out the door.

Your inbox, not ours

Bring your own sender.

Gmail · Outlook · SMTP

Connect once. Every campaign uses it.

Generate a Gmail app password. Paste it into the integration. Done. Your domain. Your reputation. No shared IP, no shared subdomain.

Outlook with Microsoft 365 is the same shape. So is any SMTP server.

Gmail

SMTP with app password

Gmail addressfounder@acme.com
App password•••• •••• •••• 4f7q
Display nameAva from Acme
Connection healthyLast test: 2 min ago

Compliance built in

The unsubscribe link nobody forgets to add.

Header

List-Unsubscribe: <https://gtm.rookhq.com/u/lead_8a7…/abcdef…>
List-Unsubscribe-Post: List-Unsubscribe=One-Click

RFC 8058. Gmail, Apple Mail, Outlook all show a one-click button.

Body

Don't want these emails? Unsubscribe.

Token signed per lead. One click. Status flips. Active enrollments stop.

Live status

What landed. What bounced. Right now.

Ava Patelava@acme.com

Quick intro about Hloframe

Hi Ava, wanted to share Hloframe…

replied

just now

Mia Sunmia@kite.io

One concrete example

Acme set this up in 9 minutes…

read

14m ago

Bo Linbo@northwind.dev

Last note from me

If now is not the right time…

delivered

1h ago

Diego Torresdiego@nimbus.co

Quick intro about Hloframe

Hi Diego, wanted to share Hloframe…

failed

2h ago

Tech specs

Send via
Gmail SMTP, Outlook SMTP, generic SMTP server
Auth
App password (encrypted at rest with AES-256-GCM)
Unsubscribe
List-Unsubscribe + List-Unsubscribe-Post (RFC 8058) + signed body link
Tokens
{{name}} {{firstName}} {{email}} {{phone}} {{company}} {{product.name}} {{product.url}}
Per-step delay
Hours, integer 0 .. 8760 (one year)
Sender warmup
Daily message cap configurable in Sending Policy

Sequences that ship.

Wire your sender, build a 3 step nurture, watch the funnel fill.

Start free See the builder

Continue exploring

Solution

WhatsApp nurturing

Feature

Campaign builder

Solution

Cold outreach