Re-engagement
Hey,
it's been a while.
The cold lead who once cared. The trial that drifted. The buyer who bought once. Three messages, sent right, are usually enough.
Mia, no agenda, just curious. Did you find what you were looking for?
14:02
Honestly forgot about it. Send me a quick recap?
14:05
Here you go: hloframe.com/recap · 90 seconds.
14:05
Most win-back campaigns lose because they sound desperate. Yours should sound like a friend checking in.
The 3-step recipe
Short. Honest. With an exit.
Quick check in
Mia, you signed up for Hloframe a while back. Just wanted to ask: did you find what you were looking for?
Hey Mia, thought I would ping over here too. No pressure, happy to share a 90-second recap if useful.
Closing the loop
If now is not the right time, I will move you off the list. No follow ups unless you ping me.
The off-ramp
The honest unsubscribe earns you future opens.
Last touch
Closing the loop is the win-back move.
The third message is the one that says, "I am moving you off the list." Counter-intuitive, but reply rates spike here. People appreciate the honesty.
If they reply, the sequence stops. If they ignore it, your sender reputation stays clean.
Re-engaged leads moved from REPLIED to CONVERTED in 14 days on average.
Quiet by default
Sent in their morning. Stopped on their reply.
Lead local time
Sent at 10am wherever the lead lives. Set per-workspace timezone or per-lead override.
Reply detected
Inbound stops every active enrollment for that lead.
Unsubscribe done right
RFC 8058 one-click in email, STOP keyword on WhatsApp. Both honoured the same minute.