For coaches & educators

From the lead magnet
to the cohort.

The window between the free guide and the paid cohort is short. Spend it like a teacher would: clear, generous, with one ask.

9:41•••
3 days before cohort

Hey Mia, the cohort opens Monday. Here is what week one looks like: write.cohort.fm/syllabus

09:14

If I miss week one can I catch up?

09:18

Yes, all sessions recorded plus one office hour at the end of week one for catch-ups.

09:18

Coaches who win the launch don't out-shout. They show up, in their student's morning, with one useful thing.

Three weeks to cohort start

The flow that fills seats.

Step 1 Week 1 · Tuesday

The free guide you asked for

Here is the playbook. Skim chapter 3, that is the one most people skip.

Step 2 Week 2 · morning

Hey Mia, did the playbook help? The cohort opens next Monday if you want to go deeper.

Step 3 Week 3 · Sunday

Last day to join

Doors close tonight. Here is exactly what you get and the refund policy.

The teacher voice

Help first. Pitch second. Close cleanly.

Why it converts

Cohorts feel personal because the sequence does.

Tokens fill in first name, the resource they downloaded, and the cohort they came in for. The voice stays warm because the writer is you, not a template gallery.

STOP works on WhatsApp. RFC 8058 unsubscribe works on email. Reply detected stops the sequence so the conversation can continue with you, not the engine.

Spring writing cohort

142 leads · 3 emails · 1 WhatsApp · 4 weeks

Read rate

73%

Reply rate

22%

Booked office hours

38

Enrolled

29

Email alone got us 11 enrollments. Adding the WhatsApp step in week two doubled it.

Coach who runs three cohorts a year

What you get

Built for the cohort calendar.

One product per cohort

Every cohort is its own product. Leads scoped, analytics scoped, audit log scoped.

Sending policy per workspace

Quiet hours, allowed days, daily caps. Your students get pinged in their morning, never their bedtime.

GDPR per lead

Article 15 export, Article 17 erase. Right from the lead detail page.

Fill the next cohort. Without the launch fatigue.