Campaign builder

Build a sequence
the way you build a sentence.

Steps, delays, channels. No flowcharts. No node graphs. The campaigns you actually finish are the simple ones.

app.rookhq.com/w/acme/campaigns/spring-leads
Step 1 Day 0

Two minute question, Ava

Saw Acme is hiring across product. We help teams of your size get to first revenue without wiring tools together.

Step 2 Day 2 · 10:00

Hey Ava, just nudging on the email I sent. Worth a 10-minute look?

Step 3 Day 5

One concrete example

Northwind set this up in 9 minutes. Same path is open for you.

Most builders make you draw the campaign. Ours lets you write it.

What goes in a step

Three knobs. That is it.

Channel

Email or WhatsApp. Mix freely. The dispatcher uses the right provider for each step.

Delay

In hours. 0 to 8760. The lead local time zone applies. Sending policy decides whether to send now or defer.

Body

Plain text with template tokens. Subject required for email steps. Variables substituted at send time.

Live edits

Change the sequence. Active enrollments respect the new copy.

Edit mode

Replace steps without orphaning enrollments.

Hit Edit on a campaign. Update the body of step 2. Hit Save. Enrollments already past step 2 are unaffected. Enrollments at step 2 next time get the new copy.

The audit log records the change.

Edit campaign

NameSpring outreach
ProductHloframe
StatusACTIVE · 412 enrolled
Steps3 · email + whatsapp + email

Tokens that read like you wrote them

Variables substituted at send time.

Available in subject and body

{{name}}{{firstName}}{{email}}{{phone}}{{company}}{{product.name}}{{product.url}}

Custom fields land too. Anything stored on the lead is fair game.

Tech specs

Steps per campaign
1 to 20
Channels
Email + WhatsApp, freely mixed
Per-step delay
Hours, integer 0 to 8760
Tokens
{{name}} {{firstName}} {{email}} {{phone}} {{company}} {{product.name}} {{product.url}}
Edit mode
Live edit, audited, future steps use new copy
Pause / resume
Per campaign, dispatcher honours immediately

Build the sequence in five minutes.