For SaaS founders
Outbound is
a feature you ship.
You shouldn't spend your seed round wiring HubSpot to Twilio to a CSV exporter. Rook GTM is the smallest tool that runs the whole nurture loop.
Your product
yourapp.com
SaaS · Productivity
First 100 customers do not come from a five-tool funnel. They come from one human, paying attention, in two channels.
What you actually need
The tools you would have built yourself.
A real lead store
Postgres-backed, scoped per product, deduped per email and phone. Not a spreadsheet.
A sequence engine
Multi-step, multi-channel, with delays in hours. Backed by a polling dispatcher.
Inbox + audit log
See what landed, who replied, and who pressed STOP. Plus an audit log for every change.
Bring your own sender
Gmail or Outlook app password. WATI / Gupshup / Twilio for WhatsApp. No shared subdomain.
A week in the life
The first hundred customers, narrated.
Paste 80 leads from your beta waitlist. Phone numbers normalised, dupes flagged.
Build a 4-step sequence: email day 0, WhatsApp day 2, email day 5, WhatsApp day 9.
First batch sends. Inbox starts flipping Sent into Read.
First reply lands. Active enrollment for that lead stops automatically. You jump in.
Three booked calls. One paid customer. The audit log records every step.
Week one funnel
“We replaced four tools with one. The pricing alone paid for two months of engineering work.”
What founders tell us
The dashboard
Built like the products you ship.
1
Products
412
Leads
2
Active campaigns
38
Sent today